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Marketing-Cloud-Advanced-Cross-Channel Reliable Braindumps Ppt | Marketing-Cloud-Advanced-Cross-Channel Test Labs

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic
Details

Topic 1

Triggers: This area covers SOAP
REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.

Topic 2

Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.

Topic 3

Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.

Topic 4

Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.

Topic 5

Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.

Topic 6

Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.

Topic 7

Mobile (SMS
Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q84-Q89):

NEW QUESTION # 84
How dots social studio unify anonymous and known identities?

Answer:

Explanation:
Deterministic matching
Social Studio unifies anonymous and known identities through:
Deterministic matching: This method relies on definite identifiers (such as email addresses or phone numbers) to merge anonymous user data with known customer profiles, ensuring that interactions across different platforms and sessions are linked to the correct individual.

NEW QUESTION # 85
What is true about Inbox message:

A. Alert+inbox consume 1 supermessage.
B. Device owns the message not the contact.
C. Contact owns the message not the device.
D. It can open any public url also and not only cloud page

Answer: B

NEW QUESTION # 86
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

A. EMI pre-determines the percentage of subscribers that will unsubscribe
B. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
C. EMI detects how quickly the message was read
D. EMI detects anomalies and unexpectedly low or high values and generates insights
E. EMI analyzes both batch and journey builder sends

Answer: A,D,E

NEW QUESTION # 87
Where would you add a topic profile

A. Social studio automate
B. Social studio engage
C. Workspace settings
D. Admin settings

Answer: A

Explanation:
Topic profiles in Social Studio are added through the Social Studio Automate. This feature allows users to monitor and automate responses based on specific topics of interest across different social media channels.
Admin settings and Workspace settings do not provide options to manage topic profiles directly.

NEW QUESTION # 88
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
B. Use an api to create record in sales cloud directly from the ecom site
C. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
D. Sales cloud entry audience in journey builder

Answer: A,D

NEW QUESTION # 89
......

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